Pubbli is a digital platform that connects brands with verified creators to produce user-generated content at scale. As a newly launched startup with a growing app ecosystem, the team needed a clear, conversion-oriented website to introduce the product, communicate its value, and support paid acquisition campaigns.
Client
Pubbli
Year
2025
Services
Tools used
Figma, Framer, Gemini, GPT
Foundation — Strategy & Visual Direction
The project started with a blank canvas: a new brand, a new product, and no existing structure. The main challenge was to communicate complex UGC marketing concepts in a way that felt simple, modern, and trustworthy.
I began by mapping the content strategy and understanding how Pubbli positioned itself between two distinct audiences — brands looking for measurable influencer campaigns and creators searching for opportunities to monetize their content.
Using GPT as a tool for content structuring, I defined the tone of voice and logical flow for each section, ensuring that the copy supported a fast, scroll-based reading experience focused on clarity and conversion.
Visually, I worked in Figma to define a clean and confident layout that could support photography and motion. The visual tone was guided by energy, precision, and trust — keywords that informed both typography and spacing decisions.
Experience & Execution — From Figma to Framer
After defining the content and structure, I designed the entire experience in Figma, creating responsive layouts optimized for mobile and desktop. The interface was built around modular components to ensure flexibility and easy updates for future campaigns.
The next step was bringing the project to life in Framer, where the site was fully developed with interactive animations, hover states, and adaptive sections. Every element — from buttons to content transitions — was crafted to feel smooth and intuitive, enhancing credibility while improving navigation speed.
These visuals brought authenticity to the platform, showcasing creators and brand interactions in a natural, relatable way.
Key sections included:
A hero area focused on a dual audience, inviting both creators and brands to engage immediately.
Feature highlights that explained scalability, payment systems, and trust features.
A comparative section showing Pubbli’s advantages over traditional agencies.
Case studies and testimonials adding social proof and quantitative credibility.
Separate landing experiences for Brands and Creators, tailored to their goals and conversion paths.
Outcome — Clarity, Conversion & Scalability
The result was a high-performing, easy-to-navigate website designed to convert first-time visitors into active users. The site successfully supported the brand’s paid media campaigns and became the central hub for all marketing traffic.
By combining strategic copywriting, visual clarity, and a flexible CMS build in Framer, the Pubbli website achieved the project’s goal: a clear narrative that communicates value in seconds while inviting users to take action.
Beyond launch, the modular system now allows the internal team to scale — adding new pages, campaigns, and product updates without compromising visual coherence.
